How do designers choose the right shade for blue logos? Selecting the correct color for your [blue logo](https://pixifyo.com/blog/blue-logos/) is dependent on a number of factors such as brand character, industry, intended target audience, and mode of communication. While navy blue might suggest seriousness, lighter shades of blue might be more refreshing. At [Pixifyo](https://pixifyo.com/) we work with brands to come up with interesting designs that suit their requirements. Other considerations include color contrast, font choice, and the way the logo looks in various backgrounds. Various versions should be tested to ensure you choose the best one.